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If your marketing efforts have been limited to logos and letterhead, an occasional brochure here and there, it’s time for your marketing department to grow up. Operating a business without a strategy is a little like trying to drive a car with your eyes closed; the chances are good that you won’t get where you want to go and the damage you cause will be tremendous. Even if you were able to reach your destination, you would have no idea how you got there so you could repeat your success.

Research, Launch, Analyze, Measure, Refine, Adjust and Repeat.