As little as five years ago, pay-per-click (PPC) advertising more or less did what it said: you paid for each click to your website. The principle was the more money you chucked at it, the more clicks you got and the more money you bid for a keyword, the higher placement you achieved. In principle, that theory still applies – kind of. Google’s primary objective for all search activity, believe it or not, is relevancy for the user. To accomplish this, they use algorithms, keyword quality scores, CTR’s, landing page relevancy. That means it’s not about chucking your money at it any more. Google is going to make you work at getting seen. Continuous modification of your PPC program is an absolute must.
eChoice Innovations will take the burden of managing your campaign off your shoulders by:
- Reviewing ad effectiveness
- Implementing tracking technology
- Managing bid budget
- Writing compelling ad copy
- Performing detailed keyword analysis
