eChoice Innovations: Business-to-Business
We’re business-to-business marketing specialists, and have been since 1997. It’s what we do best. And what we enjoy doing most. To excel at B2B marketing takes a deeper understanding of our clients’ operational realities and their customers’ everyday needs. It’s still people talking to people, but making the industrial sale is more complex than selling a burger or perfume. To support B2B selling, we work from a strategic foundation and from a broader understanding of marketplace dynamics.
True Story: Coca-Cola
Stay in the Game. By cutting your marketing activities, not only will you sell less than if you had kept your marketing steady but you’ll lose your core customers to your competition. That means you’ll have to spend more time, money and energy in the future to win them back. Read the true story >>