Ongoing communication programs are not free. However, if you do a good job of capturing e-mail addresses in lead management, professionally designed html eNewsletters are both an attractive and inexpensive option. eNewsletters are less expensive to deliver than regular mail and they give you the flexibility of linking to additional detail on your web site.
People scan their inboxes at the speed of sound, deciding whether to open – or not. You are a single click away from being deleted, or worse yet, being sent to the junk box. You want to know the number one reason people want to stop receiving emails from a company? Frequency. Other reasons include not recognizing who the email is from, content that provides little value to them, is not considered relevant or is hard to read and navigate.
eChoice Innovations will create an effective eNewsletter marketing campaign by:
- Designing newsletter templates to compliment the look of your website
- Developing relevant content
- Insuring "spam free" delivery
- Linking back to your website
- Monitoring response rates
