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eChoice Innovations has been helping small-to-midsize manufacturing firms improve their sales and marketing performance for over 10 years. From the beginning, we set out to create the opportunity of leveling the playing field between the big guy and the little guy. After interviewing hundreds of manufacturing companies, the same challenges kept appearing for the small manufacturer: At best, they had an idea of what needed to be done, they just didn’t know how to go about getting there; at worst, they didn’t have a clue. So our mission became clear. We would work just like one of the employees, except we would bring a lot more experience and expertise to the table. We would take responsibility for performing necessary but non-core functions of the business. We offer a turnkey—yet totally customizable program — that allows manufacturers to maintain a tight focus on their core business competencies.